Tinkering with AI, automation & practical tools.
Smart Tools, Built for Small Businesses
From chatbots to automations, I make tools that solve real problems for tradies, small teams, and curious folks.
Let’s Talk About What You’re Trying to Solve
About Alex: Builder, Tinkerer, Solo Dad
I’m Alex — a solo dad in Tauranga building simple AI tools that help small businesses save time, reduce busywork, and serve their customers better. No fluff. Just practical tools that do their job.
These tools aren’t built in some corporate lab. They’re built between school pickups and client calls — focused, fast, and made to solve one real-world problem at a time.
What I’m building:
💬Chatbots that reply instantly (and don’t ghost leads)
⚙️ Automations that run quietly in the background
✍️ Tools that help draft content, or test new ideas worth shipping
Smart Tools, Built for Real Workflows
I build and test small AI tools designed to solve real problems for solo operators and small teams — simple, focused, and always improving.
Tired of missing messages? Your chatbot doesn’t sleep.
More leads, less ghosting. These assistants never leave your customers on read.
These assistants work on your website or Facebook & Instagram pages — and reply instantly, even after hours.
They answer common questions (like hours or pricing), collect customer details, and send everything straight to your inbox.
Whether it’s after-hours or you’re on-site, the bot keeps the convo going.
Name, phone, and job details emailed to you in seconds.
Send over your details — we’ll have your bot live in under a week.
Standout Features
Multi-Channel Ready
Supports website bots by default. Facebook & Instagram integration available with supported platforms.
Human Help Option
Customers can ask to speak to a human — you’ll get notified by email.
Custom GPT Digital Assistant
Built around your services, FAQs, and tone — not a generic template.
Lead Capture
Every lead is captured and sent via email — or piped into your CRM or sheets.
Always On. So You Don’t Have to Be.
Let AI take care of customer questions when you’re off the clock. From lead capture to FAQs — your business stays responsive, 24/7.
How It Works
Just smart tools that fit your workflow, with a clear and practical approach.
Practical. Personal. Built to Work.
I work directly with solo operators and small teams to build tools that actually help — no endless meetings, no confusing dashboards. Just simple steps that save time, reduce friction, and help you move faster.
Find the Gaps. Spot the Wins.
We’ll start by getting a clear picture of your day-to-day — the tools you already use, the tasks that drain time, and the manual work that just won’t go away.
From there, we’ll map out where AI or automation can actually help:
- Reduce the hours spent on repetitive admin
- Capture more leads without lifting a finger
- Help your team move faster, with fewer errors
This step makes sure we’re not just building smart tools — we’re building the right ones for how you already work.
Once we’ve mapped the plan, I’ll take care of the setup — no tech headaches, no new platforms to figure out. Whether it’s a chatbot, an automation, or both, everything’s built to fit your existing workflow.
What you can expect:
- Fully set up and ready to go
- No learning curves or DIY config
- Just hit go and get back to work
You won’t be left chasing tickets or wondering who to call. Every chatbot or automation plan includes 1 hour of monthly support — built in, not bolted on.
This covers:
- Minor fixes or content edits
- Small content tweaks or reply edits
- General upkeep to keep things smooth
Need more? Extra work is available by the hour or on a scoped basis.
If I built it, I’ll keep it running.
Want to see what’s included in support?
Not sure what’s included in your support plan? Here’s a quick breakdown.
What Clients Are Saying
Small Automations That Save You Hours.
These are small, reliable automations designed to take care of routine tasks — from form submissions and lead capture to email drafts and CRM updates.
They work silently in the background so you can focus on what matters.
No lag or delay. As soon as a form is submitted or a trigger hits, the automation fires instantly — no clicks or checking required.
If AI is writing emails or messages, it only drafts them — you hit send. No bots sending things without your OK.
Once it’s live, it runs quietly on its own. If something breaks, I’ve got you — support is included with every plan.
Standout Features
Time & Cost Efficiency
Automate the repetitive stuff — from form submissions to CRM updates — and save hours every week.
Accuracy and Reliability
Your automations run 24/7, without delay — no missed steps, no manual effort.
Custom-Fit Workflows
Every automation is mapped to your actual workflow — no generic templates. Just a tailored, clean setup that fits how you work.
Unsure Where to Start? Let’s Figure It Out Over Coffee
Whether you’re curious about chatbots, automation, or just want to bounce ideas — I’m happy to talk it through. No pressure, no jargon. Just a relaxed chat to see what could work for your business.
Content Without the Burnout
Writing content takes time. A lot of it.
These AI-powered tools help speed things up — whether it’s generating blog outlines, social captions, product blurbs, or client emails. You still call the shots, but the heavy lifting? That’s handled.
It’s like having a rough-draft robot on standby — ready to brainstorm, format, and fill in the blanks, so you don’t start from zero.
From a blank page to a working draft in seconds.
Let the tools handle the first draft so you can focus on editing.
Need content at 10pm or during a busy week? It’s there.
Standout Features
On-Brand Outputs
Generate content tailored to your business, tone, and goals — not generic fluff.
Flexible Formats
Social posts, product descriptions, emails, blogs — pick your use case.
Creative Kickstart
Use AI to generate outlines or ideas when you’re stuck.
Ready When You Are
Log in and create content anytime — whether it’s a late-night idea or a last-minute request.
Serving small Kiwi teams, no matter where you’re based.
No fluff — just smart tools, built close to home.
I’m based in Tauranga, and I work with small teams and solo operators across NZ to build AI tools that cut busywork and help you serve customers better. Clear, practical tools — no fluff, no tech headaches.
Here’s What I Can Help With:
Focus on Success - Let AI Handle the Rest
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